The Author Analyst

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The Seven Core Values Underlying Our Perspective on Direct Sales
How Writer MBA approaches direct sales in publishing
 • 
Monica Leonelle
 and 
Russell Nohelty
Breaking Down Launch Week for Direct Sales Mastery for Authors
A deep look at the numbers and lessons of our latest Kickstarter campaign.
 • 
Monica Leonelle
12 Reasons Writers and Authors Should Try Direct Sales
The secret to a stable and sustainable writing career is here
 • 
Monica Leonelle
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Direct Sales With Shopify is Not Ideal For (Most) Authors
 • Monica Leonelle
32
How I'm Setting Up My Fiction Subscription on Substack
 • Monica Leonelle
1
The Power of Building Your Author Platform
 • Michael Evans
1
Why Do We Keep Publishing Like It's a Launch Business When It's Always Been a Subscription Business?
 • Monica Leonelle
3
Three Surprising Things I've Learned About Subscriptions in the Last Six Months
 • Monica Leonelle
13
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How My Pernicious Beliefs Around Value Got Me In Trouble
And what I finally realized when I started valuing my body of work
 • 
Monica Leonelle
Saturday Scoop: The "We Launch Tomorrow!" Edition
The most noteworthy publishing news for the week.
 • 
Monica Leonelle
2
Free Fiction and a Simple Business Plan
Behind-the-scenes unpacking my efforts to get potential readers to Read, Buy, Join
 • 
Monica Leonelle
2
What To Do If You Get Imposter Syndrome
How to recover when you hit a creative wall and start to question everything.
 • 
Monica Leonelle
2
Saturday Scoop: The "Funnel + Flywheel" Edition
The most noteworthy publishing news for the week.
 • 
Monica Leonelle
Kickstarter and Attention Arbitrage For 2024 and Beyond
The secrets behind succeeding on the platform today
 • 
Monica Leonelle
How Would You Make Money if Digital Books Were Free?
Between piracy, rising ad costs, and lowered sales and pagereads, it's a question worth asking.
 • 
Monica Leonelle
3
The Author Analyst
The Author Analyst
Regular book industry news and tips to make money with your books in different formats, on different platforms, and more.
Recommendations
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Author Like a Boss
Author Like a Boss
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The Author Stack
The Author Stack
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The Official Universal Fantasy™ Substack
The Official Universal Fantasy™ Substack
Theodora Taylor
Inspired as F**k
Inspired as F**k
Johnny B. Truant
The Author Ecosystems
The Author Ecosystems
Monica & Russell

The Author Analyst

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