Breaking Down Launch Week for Direct Sales Mastery for Authors

A deep look at the numbers and lessons of our latest Kickstarter campaign.

Last week, we launched our 2-volume book, Direct Sales Mastery for Authors, on Kickstarter! This post gives a full breakdown of our Pre-Launch and Launch Week lessons and strategies.

Pre-Launch

We spent about two full months on sending people to our pre-launch page and accumulated 418 Followers before the campaign started. My “wildest dreams” goal was 500…