What Should I Use as My Reason For Raising Money on Kickstarter?

What an author should state as their “reason why I’m fundraising”

One of the biggest things I hear from authors about running a Kickstarter campaign is, “How do I do this when I’m basically begging for charity?” Other phrases or ways this might come out are:

• “Is it weird to ask my fans for money?”

• “I’m already putting the book out whether we fund or not, so there’s nothing really ‘on the line’ for funding…”

• “I don’t real…