The Social Media Secret Every Author Needs To Sell More Books
How Book Brush can help you build and manage your author social media presence.
Russell and I have welcomed Book Brush into our community multiple times and had them as a digital sponsor of Writer MBA’s Future of Publishing Mastermind for 2024. As an author, I've always been a fan of Book Brush's instant mockups, which you’ve probably seen in my newsletter and Kickstarter campaigns. They are a lifesaver for creating eye-catching visuals for my books, and I've found them to be far more user-friendly and tailored to my needs as an author than the templates I can find on Canva, or than doing it myself in Photoshop. That is why I’m excited to talk about Book Brush’s social media management tool today.
When I heard that Book Brush was offering a new social media management tool, I was intrigued and wanted to know what it was and why they decided to offer it. Kathleen Sweeney, the COO of Book Brush, hopped into a meeting with us and told us that they've been working hard to create a platform that gives authors the same kind of focused support that they provide with their design tools.
I frequently talk about how traffic to your books comes from three main categories: social media, list-building, or advertising. Most authors at least have a social media presence, but 7-figure authors are actively using and building all three of these traffic avenues in various ways. Social media is particularly useful for:
Direct Engagement - Social media allows you to connect directly with your readers, answer questions, and build a loyal following.
Targeted Marketing - You can tailor your content to specific demographics and interests, ensuring your message reaches the right people. And social media helps you test visuals and messaging for free that can lead you right into better advertising strategies, too!
Increased Visibility - Social media platforms offer a vast audience, giving you a chance to be seen by potential readers you might not otherwise reach. Every platform is a new audience, with different people who frequent it.
Building Community - Social media is a powerful tool for creating a sense of community around your work and fostering conversations about your books. This is impossible to do with advertising, which is about top of funnel cold-traffic, or with list-building, which is a one-to-many broadcast tool.
Promoting New Releases & Sales - Social media is the perfect platform to announce new releases, share excerpts, and run targeted promotions.
All of that said…Navigating, managing, and maintaining this impact isn’t always easy or quick. That’s where Book Brush comes in.
How Book Brush Makes Social Media Management Effortless
Now, Book Brush can help you create visuals across both graphics and video and can help you implement a strategic schedule to get more eyes on your work.
Forget struggling to manage your social media accounts. Forget spending hours creating eye-catching graphics. Forget feeling lost in the sea of marketing advice. Book Brush has taken their expertise in creating stunning book covers and mockups and channeled it into a full-service social media management service built specifically for authors.
Book Brush offers two different plans, depending on where you want to grow your presence—or you can do both for a discounted rate.
#1 - Meta Plan: Fuel Your Facebook and Instagram Growth with Expert Guidance
Ready to unleash your book's potential on Facebook and Instagram? Book Brush's Meta Plan puts your author brand in the hands of experienced book marketers, delivering a powerful combination of strategic planning and consistent execution. For $597 per month, you'll receive:
Targeted Engagement - Six days a week, your Facebook and Instagram accounts will come alive with engaging posts, reaching a broader audience and sparking meaningful conversations.
Reel Power - A minimum of one captivating Reel per week will capture attention, boost your visibility, and keep your audience coming back for more.
Expert Management - Book Brush's dedicated project manager will handle everything from hashtag management to caption writing, ensuring your posts are optimized for engagement and reach.
Data-Driven Insights - Monthly reports and optional strategy calls will keep you informed of your progress, allowing you to refine your approach and maximize your impact.
#2 - Video Plan: Dominate TikTok and YouTube Shorts with Professional Production
Ready to tap into the explosive power of short-form video? Book Brush's Video Plan is your ticket to TikTok and YouTube Shorts success, leveraging professional production to elevate your author brand and captivate your audience. For $797 per month, you'll receive:
High-Impact Content - Fifteen captivating Reels will be created for you and posted each month, showcasing your personality, your book, and your message in a format designed to grab attention and drive engagement.
Professional Touch - Each month, Book Brush will produce a professional interview or content piece, featuring you and your work in a polished and engaging way.
Reader Testimonials - Book Brush will capture and share video testimonials from your readers, showcasing the impact of your work and building trust with potential new fans.
Strategic Guidance - A dedicated project manager will handle hashtag optimization, caption writing, and engagement, ensuring your videos reach the right audience and generate buzz.
Data-Driven Success - Monthly reports and optional strategy calls will provide insights into your performance, allowing you to refine your approach and achieve your goals.
You can schedule a free call with Kathleen here: https://bookbrush.com/social-media-management/
Beyond Social Media: Level Up Your Author Game with Book Brush
I've seen firsthand how Book Brush's tools can help authors achieve their marketing goals. I know they are only going to continue offering us the solutions we need so we can spend more of our time doing what we do best!
Here are three more things I want to tell you about Book Brush:
#1 - Dip Your Toes in the Book Brush Waters (For Free!)
You can start exploring the magic of Book Brush without spending a dime. Their free plan gives you access to over 3,500 author-specific templates, including stunning cover templates, to elevate your social media game and create eye-catching marketing materials. Plus, you'll get a taste of their massive stock photo library and 3D cover templates. It's the perfect way to see what all the buzz is about!
#2 - They Offer a Done-For-You Service Through Hourly Concepts
As the website states, “Hourly Concepts is a design service for authors who need a digital designer or virtual assistant (VA) to create stunning social ads, videos, branding and logos, and more by the hour for their book marketing needs. Purchase a monthly subscription or a la carte hours.” You can see the presentation Kathleen gave us here:
#3 - They Host An Amazing Digital Conference Called BookMarCon
BookMarCon is a virtual conference that Book Brush hosts regularly. Russell often speaks at it! This conference features a vibrant panel of expert speakers well-versed in book promotion. It is free for all paid Book Brush members.
Ready to Unleash Your Book's Full Potential?
Book Brush is more than just a design tool; it's a partner in your author journey. With their intuitive platform, stunning templates, and powerful features, you'll have everything you need to create eye-catching marketing materials, connect with readers, and build a thriving author brand.